CROSS-BRAND CMS
Condé Nast Editorial System
Condé Nast is the global media company that produces massive world’s leading media brands, including Vogue, GQ, The New Yorker, Vanity Fair, Wired, Condé Nast Traveler and Glamour, among others.
To embrace the digitalization of the entire print media industry, Condé Nast innovated the new technology platform that empowers brands and editorial management across different brands. This initiative allows editorial team freely to share and reuse content within Condé Nast portfolio, and the centralized technology platform can rapidly launch new online redesign based on the shared code base.
UX Strategy
TEMPLATES
5 Major Editorial Templates
Index: Channel, Sub-channel
Article: normal, social blog, long-form article
Slideshow: image-driven, text-driven
Listicle: ranking page
Contributor
SYSTEM LOGICS
Brand < > Platform < > Batabase
Front-side: brands websites & apps
responsive sites
each brand selects templates from Conde Nast system editorial shared templates
CMS: Autopilot platform
standardized editorial UX based on templates
curated UI based on brands’ voice
Back-end: Copilot database
API
editorial content data
MODULE RULES
Responsive UX
aach template includes responsive rules adapting to mobile, tablet and desktop
MODULE BREAKDOWN
Example: Multi-unit Modules
1-unit: Hero
2-unit: List-regular
2-unit: List-highlight
3-unit: List-trio
4-unit: List-grid
5-unit: List-quint